PPC management specialist agency Mabo have been selected by Google as one of the premier partner agencies to spearhead their new mobile initiative the Mobile Vanguard Program.
Google have personally selected 5 UK based agencies who have proven to be leading innovators in embracing the rapid growth from mobile related searches on Google.
In 2010 only 10% of Google searches were made on a mobile device, but in 2015 mobile searches actually surpassed desktop searches for the first time. Google have developed the Vanguard program to help retailers improve their mobile performance to keep up with customer demand.
This is something Mabo have been very proactive with. Dani Burlacu who is agency development manager at Google said:
“Mabo as an agency have been fantastic to work with, especially when we have been discussing the potential growth for their clients through mobile. Their proactive approach to support their clients through this market change has been second to none. That is why we have hand selected Mabo along with 4 other market leading agencies to lead this program”
The mobile Vanguard program will give Mabo access to unrivalled support from Google & their development team to help their clients improve things such as their mobile page speed, improved usability and conversions through mobile plus much more.
Lee Mableson, Managing Director at Mabo said;
“First of all as an agency we are immensely proud to be selected to be one of the five agencies spearheading the mobile Vanguard program, especially when you see who the other agencies are who have been selected are. It goes to show how far Mabo have come in our four years. but also it is fantastic news to a lot of our clients as we will be able to keep them ahead of the competition when it comes to advancing through mobile search on Google. This will keep our clients at the forefront of any PPC innovation and development and is something we absolutely pride ourselves upon”
If you are advertising via Google AdWords currently and want to explore if your website could be performing better via mobile then feel free to contact a member of our team on 01287 244080.