Phrase-free AdWords campaigns are here with the introduction of Local Search Ads.
What is it?
Google is experimenting with new AdWords campaigns named “Local Search Ads”. Here, Google uses Google My Business (GMB) data such as the address and location categories instead of keywords to trigger relevant local results. Only selected advertisers are able to run these campaigns, and those who are not able to see this feature cannot request to take part in the experiment.
What does it mean for advertisers?
The introduction of Local Search Ads will bring lots more opportunity for most brick-and-mortar stores advertising on Google. At the minute, these advertisers only have one option when it comes to showing up in Google maps searches or in local ad displays – by activating location extensions.
The Local Search Ads, however, add a new dimension to this, being another paid location format that is managed via a designated local services portal.
There are several important benefits attached to Local Search Ads, including;
- Connecting with customers as they’re searching for your specific service and are more likely to book.
- Get seen at the top of Google.
- Customers select you, you only hear from customers who have specifically selected your profile above the rest.
- Only pay for leads related to your business and the services on offer.
Advertisers will be charged a standard cost-per-click or these type of clicks on local search ads:
- Get location
- Get direction
- Mobile click-to-call
- Website clicks
Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.