Google announced that two new cards are now available on the Google AdWords overview page.
Two new cards have been introduced to the AdWords overview page; the new words card and ad group shift insight card.
The new words card displays to advertisers any new words people used whilst searching for and finding their ads. This insight will indicate to advertisers any new keywords or negative keywords they might want to consider adding.
The ad group shift card notifies you when there has been a significant change in the cost of an ad group as a percentage of the overall campaign’s cost. For advertisers, this insight will let you know when you need to take action and review changes made to this campaign or ad group.
The new features ultimately are designed to improve the effectiveness and success of advertisers Google AdWords accounts.
Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.