Google has introduced a new campaign type to the Google Ads platform.
Google revealed that Hotel Ads buying is now being introduced to the Google Ads platform.
Hotel Ads were first launched in 2010 in the form of sponsored listings in Google Maps. The feature then expanded into Google Search results and was managed within a separate ad platform. Integrating Hotel Ads buying into Google Ads has been introduced to make feed management and optimisation easier for advertisers.
Google has announced that the existing Hotel Ads Center will be brought over to the new Hotel Center in phases, starting with the basics and fully developing from there.
This new campaign type is currently in beta, however, as explained at Google Marketing Live, it is designed to direct focus on a better way for advertisers to submit hotel inventories and describe hotel properties.
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