In preparation for the parallel tracking deadline, Google has introduced a new URL parameter option.
Parallel tracking is essentially in place to reduce landing-page load times. It separates tracking parameters from the landing page URL, so when the user clicks an ad, they are taken straight to the landing page whilst the tracking URL loads separately.
On the 30th of October, all Google advertisers must migrate their Ads accounts to parallel tracking.
Ahead of the parallel tracking deadline, Google has added a new field within Google Ads. There is now the option to add “Final URL suffix” to the end of the final URL in which advertisers can display up to eight custom parameters.
This update means Google can now fully provide all features required for advertisers making use of third-party click measurement systems to change their accounts to parallel tracking.
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