Google Introduce Aggregate Landing Page To Display Dynamic Search Ad Performance

There are now three reports available for dynamic ad targets in the Google Ads interface, one of which is the Landing Page report.

Google Introduce Aggregate Landing Page To Display Dynamic Search Ad Performance

The landing page report now aggregates page performance between all search terms that triggered it. This report can be found under the Search Terms tab within the dynamic ad target section in the Dynamic Search Ads campaigns.

Advertisers are now able to easily view the best and worst performing landing pages within their Google Dynamic Search Ads (DSA) campaigns; ultimately, allowing them to identify which pages to target or exclude from their DSA campaigns.

It is worth noting that dynamic ad URL targets can only be added at the ad group level, but advertisers can add negative targets at both the campaign and ad group level.

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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