The latest update to Bing Ads means advertisers are now able to manage in-market audiences from Bing Ads Editor.
In-market audiences are a targeting capability that makes use of artificial intelligence to create audiences based on people who have expressed interest in certain product categories. This audience is ideal for advertisers looking to target customers who are more inclined to purchase their product.
Advertisers can also make use of in-market audiences to make ‘exclusisions’. Here, the same technology is used to devise lists of customers who should not be shown particular ads. This ensures advertisers are not paying to show ads to users who are not interested in purchasing.
In-market audiences were initially introduced to Bing Ads earlier this year, however, the new update brings support for the feature within Bing Ads Editor.
Do you feel you miss the latest Bing Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.