The latest update to Bing Ads means the search engine will now count conversions based on the time the user clicks the ad.
This addition to conversion tracking will count conversions based on the time of the ad click.
Bing revealed that this change is being implemented as a result of feedback from advertisers. It is designed to help advertisers better align their ads to the time of the click, rather than the time of the conversion. From this update, advertisers can anticipate a significant improvement to the performance of ad schedule bid modifiers.
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