Google has started displaying videos in a carousel ad unit within Google Search.

The carousel displays movie trailers hosted on YouTube in a carousel. The ad features a thumbnail image from the trailer with the length of the video, the name of the movie and its release date.

At the moment, Google are just trialing this feature. In a recent press release, their spokesperson revealed that,

“We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.”

Google is always testing new ad formats but has never fully leveraged Youtube video ads within Google Search results.

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