Any calls made as a result of Google Ads location extensions can now be classed as conversions.

Advertisers Are Now Able To Classify Calls From Location Extensions As Conversions

This update will be available to advertisers as of this week given that account-level reporting is enabled.

Users will have the option to amend and alter the default setting to any length of time. Essentially this means a conversion could be from the second the call is answered by altering the default value to one second.

Google believes that by measuring calls over a certain length, advertisers will be able to easily identify the number of high-quality interactions with customers.

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