2019 Could be even better!
As I did last year, I’ll start with what matters most and that’s a thanks to all of the staff at Mabo that deliver the service. We’ve had another great year and the credit goes to every member of staff we have on all levels; our award-winning sales team in driving our business growth, our fantastic marketing department for spreading the word of Mabo Media and telling our story for all to see, the R&D team that keep us ahead of the ‘competition’ and crucially future-proofing us in the industry, plus our award-winning management team that gets stronger and stronger.
A special thanks to our clients, without your commitment, belief, and trust we can’t achieve our own goal in helping as many businesses as possible achieve theirs.
We started 2018 on a high, we’d grown considerably on the year before and 2018 was no different. There were 3 key things that happened through 2018 that will make this year particularly memorable;
Big award win – Our awards shortlist run continued through the award season and in May we picked up the ‘best small PPC agency’ award at the European search awards, our biggest achievement to date.
Office move – In August we made our 5th office move to a 6000 sqft. open plan environment as we’d ran out of space in our previous one and needed space to continue our growth and expand.
CSS partners – We were one of the first 30 official Google CSS partners in the UK, an accreditation that saw us develop a new service offering and expand our capabilities.
Staff numbers grew approx. 65% with turnover similar, a board of directors were formed to take us forward, we made key appointments in senior members of staff and have restructured how we operate and how we’ll look in the future. We landed some big-name clients and have had great success in adding our touch on performance.
All in all, we’ve seriously beefed up our standing taking us to the next level and ready for further growth, a great year…our best yet (for now).
We have exciting plans to further cement our position as an industry leader in PPC land in 2019.
Unfortunately, due to our growth in 2018, we are unable to defend our title at the European Search Awards. But we are hoping for further award success throughout the year. Our first opportunity comes in the shape of the Northern Digital Awards in January where we are up for SIX awards!
We have plans to continue our growth throughout the year. By the end of 2019, I expect our team to be closer to 60 to help deliver our award-winning service to more PPC advertisers.
Our service will be continued to be complemented by:
Click Fraud Protection Tool
Comparison Shopping Service
We also have huge plans to introduce:
Shopping Feed Optimisation
Some huge news for 2019, we are going to be hosting our very first client conference on June 13th at the Riverside Stadium in Middlesbrough. We will announce further details on this in the new year, but we are very excited about this.
All that is left for me to say is have a very Merry Christmas, a Happy New Year and thank you to everyone who has been a part of the fantastic 2018 we have had at Mabo. Let’s make 2019 even better!