The latest update to the Google Manufacturer Centre now allows advertisers to add product pages to their Google Shopping Listings.
This means sellers are able to provide more information and details about their products that will appear in a new “From the manufacturer” section on product detail pages. This additional information can include images, videos, text and more.
To bring us this update Google has teamed up with WebCollage to provide content for product pages. Based on an A/B test between Google and WebCollage, the accounts who have included product pages have seen up to 10% more conversions than those who haven’t.