Bing Ads revealed that Performance Insights would now be available globally.
Machine powered learning evaluates both yours and your competitors account performance to detect notable changes in performance. From this data, Bing Ads will then show a lightbulb icon to highlight a performance insight, alongside details of what has happened and the suggested actions advertisers can take. From here, advertisers are able to access more details and review what has taken place to trigger the insight.
Bing Ads explain that they have started to apply machine learning to advertisers campaigns in order to understand typical performance characteristics, allowing them to easily identify when a change seems out of the ordinary. Performance insights are not a permanent feature and can be removed at any time by clicking “Dismiss”.