Bing Ads has introduced page feeds in order to allow for easier and more seamless Dynamic Search Ads Management.
Page feeds remove the need for advertisers to create targets for specific URLs in Dynamic Search Ads campaigns. This makes it far easier to set up and manage. In addition, page feeds are also compatible with Google Ads page feeds, meaning advertisers are able to transfer feeds across both platforms.
The search engine will be introducing this feature to all accounts over the course of this month in order to help advertiser manage targets for Dynamic Search Ads.
You are able to upload a page feed from the Business Data in the Shared Library in your Bing Ads account, or if you are already using page feeds in Google Ads, you can upload them from there.
There’s two columns in a page feed, ‘Page URL’ and ‘Custom Label’. Advertisers are able to group URLs into dynamic targets making use of the ‘Custom Label’ column in the page feed. URLs can then be assigned to one or more groups using a semicolon separator – these groups can be segmented by product type, sale, seasonality, etc. To link a Dynamic Search Ads campaign and a feed, you need to select “Use URLs from my page feed only”, within the Targeting Source section within campaign settings. From here you are then able to assign dynamic ad targets from custom labels set up within your page feed.