Ever wondered what a typical day for a Digital Consultant entails?
We caught up with Chris Macdonald, Mabo’s Digital Consultant to find out what a typical day at Mabo involves and what he gets up to in his free time…
1. Describe your role as Digital Consultant.
My role as Digital Consultant at Mabo involves giving honest appraisals of potential clients Google Ad’s accounts and highlighting any opportunities for improvement. I introduce them to Mabo and our services to see if we can help them achieve their online goals.
Alongside this I also look after our team of Business Development Executives, so I am responsible for the first point of contact potential customers have with Mabo.
I started my journey at Mabo as a PPC account manager which gave me the skills to put my personality to better use in the sales team. The great thing about Mabo is that they are willing to create roles when they spot talent in a certain area.
2. Please talk us through a typical working day for you at Mabo.
8:00 – 9:00 Analysing sales stats from the previous day, organising my day ahead, responding to emails and motivating the sales team!
9:00 – 9:30 Preparation for the morning consultations, assessing accounts and looking for any areas of improvement.
9:30 – 12:30 Two morning consultations, appraisal of potential clients Google Ad’s accounts, highlighting opportunities for improvement and introducing them to Mabo and our services.
12:30 – 13:30 Lunch, usually involving a pastry based treat and beating my colleagues at Ping Pong.
13:30 – 14:00 – Preparation for the afternoon consultations.
14:00 – 16:00 – Two afternoon consultations.
16:00 – 16:30 – Catch up with previous consultations to see if we can help any further,
16:30 – 17:00 – Personal development to increase my PPC knowledge and make sure I stay ahead of the game!
3. What is the best thing about working at Mabo?
Opportunities. People who are willing to work hard and go above and beyond for the company will be rewarded.
4. What is the most challenging part of your role?
The industry is well known for some agencies that take advantage of their clients. The most challenging part of my role is convincing them that Mabo really are different.
5. If you could give one piece of advice for someone who is looking for a role in PPC what would it be?
The day you think you know it all, is the day you have failed. PPC is an ever changing world in which nobody will ever know everything there is to know. Drive your own learning and stay ahead of the game.
6. What was your first job?
Administrative Assistant at Daisy Communications.
7. What book are you reading at the minute?
From Pies to Paella: Burnley FC’s journey back to European Football.
8. What is your favourite quote?
I have two:
Everybody is a genius. But if you judge a goldfish by its’ ability to climb a tree, it will live its whole life believing it is stupid.
Help will always be given at Mabo, to those who ask for it.
9. Name the top 3 things on your bucket list.
Learn a second language (or sign language) fluently.
Visit all 7 continents (South America & Antarctica still to go!).
Be on camera behind the presenter on Sky Sports Deadline Day.
10. What’s the best piece of advice you’ve ever been given?
Whatever you do, always give 100%. Unless you’re donating blood.
11. Who are your favourite band?
Bring Me The Horizon. (Sorry Scarlett).
12. Name your favourite movie.
I can’t pick one so I’ll name three; Gladiator, Trainspotting and Life of Brian.
13. What did you want to be when you were little?
RAF pilot. The poor eyesight soon put a stop to that.
14. What do you like to do for fun?
Outside of work, my passion is football and following my hometown club of Burnley. I’m also partial to a day sat freezing by a lake and wondering why I got up at 6am on a Sunday to drown worms.