Following a series of new updates and features, Microsoft announced that Bing Ads has been officially rebranded as Microsoft Advertising.
What was initially known as Microsoft AdCentre, changed to Bing Ads, and has now been rebranded for the second time to Microsoft Advertising.
For advertisers, the rebrand shares a new found focus on personalisation and artificial intelligence. We can expect the search engine to start introducing “more advertising products with built-in AI, more connected to your data and your business”.
In a recent statement, Microsoft explain “… it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving.”
The search engine believes that rebranding back to something broader, like Microsoft Advertising, will make people more aware of their new advertising offerings, such as Microsoft Audience Network, that go beyond just search inventory and search data.
On a final note, it’s worth mentioning that Bing hasn’t been lost forever. Microsoft explains that Bing “remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation.”