Google Ads has launched a new performance planner tool. The tool has been designed to “identify the best spend amounts for your campaigns to drive incremental conversions” and give advertisers the ability to create plans for their advertising spend.
Within the tool, advertisers can explore their forecast by adjusting campaign settings, create a plan to view forecasts and then quickly implement changes prescribed by that plan.
For advertisers, this new tool will help you view how your campaigns predicted monthly and quarterly performance targets. It’ll also help improve the performance of campaigns by informing you how your spend and performance goals will be affected if you change your campaign settings.