This week, Google launched a rebrand for how Search results would appear on mobile, including a change for both text ads and organic listings.
For text ads, the black label has officially arrived. A few weeks ago we noticed the search engine testing a more subtle approach, moving away from the green rectangle to a plain, black, borderless label. The label is now appears adjacent to the display URL which is also in black text and is displayed above the ad headline for the very first time.
In terms of organic listings, the search engine has introduced a new ‘favicon treatment’. Now, the name of the site and copy, you’ll see that they appear in black text directly alongside the favicon and display above the title link in a similar way to the next text ad treatment.