Microsoft Advertising announced that ad customisers would be globally available to all advertisers. This means advertisers are now able to create customised feeds in the user interface or import them directly from their Google Ads account.
This feature has been available within Google Ads for a few years now and essentially allows advertisers to dynamically tailor their ad copy based on specific attributes defined within a certain feed. Ultimately, this means advertisers can deliver ads that are more relevant to the query, without building hundreds of different ad variations.
More on Microsoft Advertising ad customizers
There are some things you need to keep in mind about these ad customisers though:
- If you’re already using this feature in Google Ads you can import your feeds and ads straight over into your Microsoft Advertising account using the Google Import tool.
- You can use them in any part of an expanded text ad – excluding the URL.
- You can create and edit the Feed Management tool within the Microsoft Advertising User Interface or through a bulk API Integration.