Google Ads optimisation score now includes shopping campaigns in addition to search campaigns.
The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score.
You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between 0% – 100%, with 100% meaning your account is performing at full potential.
According to Google, advertisers saw an average increase of 10% in their conversion rates after increasing their account level optimization score by 10 points. As a result of this success, it makes total sense to introduce additional capabilities and extend the feature out to include shopping campaigns.