A Day In The Life Of Holly Shea

Our social service is off to a flying start, so get to know our Senior Social Media Manager Holly and what she gets up to on a day to day basis!

Describe your role as Senior Social Media Manager.

I am responsible for overseeing Mabo’s new Social Media service, from the initial set up to success I will work with customers to ensure their business needs are met through the powerful tools of social media.

Please talk us through a typical working day for you at Mabo. 

I usually head into work fairly early as this is when I feel the most motivated. Being a morning person isn’t always easy but at work, it means this is the best time for me to get tasks done. 

I open my emails, calendar and log in to Business Manager and Hootsuite. I spend time checking every ad I have running and make a mental note on what is and isn’t working, this is where I would start optimizing the ads and balancing the different factors based on the information and feedback collected. I then check the organic content calendars and schedules, I go through each page and make sure that the last thing I sent out did well and from here I will critically evaluate the performance of the post and what would make a better impact. Social media can be scheduled but the world of social also moves very quickly. It is important to be able to stay on top of the reactions and results. 

If anything gets spotted in the morning checks you can guarantee I’ll be working on those and making my decisions throughout the day based on the results I’ve seen here. 

Responding to emails may be mixed in with these tasks as I like to have the most up to date information before writing a response. 

After I feel secure that everything is on the right track I will return to my task list, at the moment these include looking at processes and putting in place a structure that will help the team expand, I might also have meetings and client phone calls. 

I work with our Social Media Account Manager, Graphic Designer, and the Operations Director throughout the day and may also liaise with Sales and support them in talking to customers about Social Media. 

Mid-afternoon I run another round of checks so that I feel comfortable leaving the office later on in the day. 

What is the best thing about working at Mabo?

I really enjoy the fact that people in the office know each other on a personal level and genuinely care and make an effort. Our Managing Director is also very thoughtful. Managers at Mabo are easy to approach and will listen to your thoughts and feedback. 

What is the most challenging part of your role? 

With each new client, there is a new strategy to write and direction to take. The plans we write are bespoke and a lot of thought and planning go into them. I could spend an infinite amount of time on strategy writing however there comes a time when you need to jump in and test your plans. 

If you could give one piece of advice for someone who is looking for a role in Social Media management what would it be? 

Try not to work in a silo as the role of Social Media, as with any marketing specialism, plays a part in the larger marketing mix. Understanding your function and the bigger picture of the business and other marketing channels can help you to see the impact you are actually having. 

What was your first job? 

I was the Marketing and Communications Officer at the SAP User Group. Teesside University helped to place me and I stayed with this company for 3 years. I was the only Marketer within the business and it was a challenging role with a lot of responsibility. 

What book are you reading at the minute?

I like to read the Gift of Fear. It’s a book with a mixture of real-life, self-defense stories and scenario breakdowns mixed with facts, figures, and scientific explanations. Overall it has taught me to rely on my instincts and to never underestimate the fear stimulus. I also found it really interesting to read about the FBI’s classification systems, crime buffs would love this book.

What is your favourite quote? 

Seeking comfort has the power to destroy you

Name the top 3 things on your bucket list.

Travel America and Asia

Create my own family 

Get my black belt in BJJ even if I’m an old crippled woman when it happens

What’s the best piece of advice you’ve ever been given? 

Do what is right, not what is easy 

Who is your favourite band?

That’s hard, I guess at the moment Alcest; french black gaze 

Name your favourite movie. 


What did you want to be when you were little?

I wanted to join the Army. 

What do you like to do for fun?

Martial Arts, Hiking, Wine and Cheese nights, Horror films. 

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