All advertisers are now able to start testing Responsive Search Ads in their Microsoft Advertising accounts.
For those who aren’t as familiar with Responsive Search Ads, they automatically display a combination of headlines and descriptions. They allow advertisers to input up to 15 headlines and four description lines in each ad via the web interface, ads editor, bulk API. Alternatively, you can import existing RSA’s directly from your Google Ads campaigns.
Microsoft has very much followed in Google’s footsteps in terms of promoting this new type of ad format. For advertisers, this industry shift towards machine-learning, automated features is definitely something to be aware of.