Microsoft Advertising has introduced a brand new report in the web interface for Shopping Campaigns. The new product negative keyword conflicts report can be found within the Reports Tab under the Product Ads section. Here, the ‘Conflict Level Column’ highlights whether there is conflict at the account, campaign or ad group level. Essentially, this new report gives advertisers a better view into product negative keyword conflicts and
Negative keywords are a vital component to any paid search strategy, as they help ensure that the right products are being displayed for the right queries. However, it can become a very complex process and with a mix of negatives applied to specific lists, campaigns, ads, and terms, accidental blocking can happen.
For advertisers, not only will this assist with general negative keyword management, this will help those who have to keep up with rapidly changing stock and product ranges.