Google Ads have announced a brand new feature within Report Editor.
If you’re an advertiser running more than one account for your different products, you’ll now be able to compare and assess the performance of the accounts within the Google Ads User Interface.
A statement from Google explains…
“For example, let’s say that you manage three accounts in different regions and want to look at global performance over time.”
Prior to this update, you would have to export individual reports from each account and then create a collaborative report yourself to compare the performance.
It is worth mentioning that this update is only available for Manager accounts with no more than 10 accounts, therefore this update is largely aimed at teams and agencies managing lots of accounts.