Google Ads is trialling a brand new ad extension type called ‘lead form extensions’.
For advertisers, this new lead form gives customers a faster, easier way to give you their information.
How It Works
Users who are signed into their Google account are able to click on lead form extension within your search ad. From here, a Google-hosted form will pop up that’s already been pre-populated with their contact information. They’ll then be able to submit this form with a single tap.
For advertisers, this new feature makes form submissions extremely easy and removes the additional step of navigating around your mobile site.