Having been in trial phase for over a year, Google has finally announced that the responsive search ads are now available for all Google ads advertisers.
What They Are
Responsive search ads are an automated ad format that test out and determine which combinations of headlines and descriptions work best for your ad.
Why You Should Care
Responsive search ads remove a lot of guesswork for advertisers, in addition to saving a lot of time. Machine learning means that Google are able to make the decision for you based on the best performing headlines and descriptions.
Where You Can Find Them
Responsive search are are available to all advertisers in all different types of languages. You can set them up in the Google Ads Editor, The API and the mobile app.