Google will be expanding the visibility of their Shopping Campaigns on YouTube.
Shopping ads will now be shown on the YouTube home feed and within YouTube search results. Here, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results.
For advertisers wanting to make the most of this update, your Shopping Campaigns are eligible for this new inventory if you’re opted into YouTube on Display Network. It’s worth noting that this will also opt your Shopping Campaigns into the new inventory on the Discover page.
The search engine has claimed for a while that users exhibit shopping intent equally as much on YouTube as they do on Google Search, which explains why they’ve made a push to increase the visibility of their Shopping Campaigns.