The updates made to the bid strategy report allow advertisers to see the top bidding signals.
These signals can include:
- Day of week
- Time of day
- Dvice type
For advertisers, understanding which signals play the largest part and impact your automated bidding the most can provide you with really valuable insights about your customers. This therefore means you’ll be able to make more informed decisions when it comes to reviewing your strategy.
In the initial stages, Google explain these signals will only be available for campaigns on Search using Target CPA and Maximise Conversions. As the update develops, support for Target ROAS and Maximise Conversion Value will become available too.