YouTube Masthead Ads On TVs Are Now Available

Google has made YouTube Masthead ads on TVs available for all advertisers to buy on a CPM basis.

YouTube Masthead Ads On TVs Are Now Available

In early September, YouTube made an open beta available to advertisers that meant YouTube Masthead ads were available on TV screens. As a result of several successful test campaigns in a select few markets, YouTube has made the decision to make this a permanent feature.

Advertisers are able to purchase the YouTube Masthead on a single-screen only basis which runs runs only on TV screens, and as part of a cross-screen buy that runs across mobile, desktop and TV screens.

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