The campaign optimisation score has now been made available for Display campaigns. Here, scores will become available at the campaign level and combined account-level, across Search, Shopping and Display.
The Google Ads optimisation score ranges from 0% to 100% and indicates how well your campaigns are expected to perform. It takes into consideration a range of features including: targeting, bid automation, ads extensions and much more. The Google Ads interface will then share a set of automated recommendations, suggesting ways in which you can improve your ads and improve your score.
For advertisers, the optimisation score has proven to be hugely beneficial, however it is worth noting that you shouldn’t just accept the recommendations without careful consideration. These recommendations are automated and it’s important you double check whether they’re right for your campaign before you make any changes.