Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March.
Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot of advertisers have been running standard and expanded text ads against each other and still managing to achieve positive results from those standard ads. However, standard text ads will soon be a thing of the past, so, if you’ve not been running expanded text ads, then it’s time to start.