Your Weekly PPC Recap – 14/02/2020

Weekly PPC Recap

The latest news, features and updates in the world of Pay-Per-Click advertising over the last seven days…

All Google Ads Campaign Types Now Switched To Standard Delivery

Google has announced all campaigns will be switched to Standard delivery in April 2020.

Last September, Google made the decision to remove accelerated delivery for shared budgets and search and shopping campaigns. Now, the search engine will be removing the accelerated option for all campaign types.

For advertisers it’s important to note that all existing Display, Video, App and Hotel campaigns that are currently using Accelerated delivery will be automatically switched to Standard delivery in May 2020.

New Updates Make Google Ads’ Change History Reports Much Easier To Navigate

Google has added ‘annotation cards’ in the change history reports within the Google Ads User Interface in the hope of making change history reports much easier to navigate.

The annotations are indicated with a little triangle icon that can be found just below the change history performance chart. Clicking on the triangle will open up the annotation card that lists the types of changes made during that time period. If you then click on any of the links, they’ll take you to that section of the change history report.

For advertisers, this update should prove to be extremely useful as it’s going to clearly highlight the changes that might have impacted your performance faster.

Google Shopping Ads To Now Appear On Gmail, Discover and YouTube

Google has opened up more inventory to standard shopping campaigns. Shopping Ads will now be eligible to show on Gmail, YouTube and the Discover feed starting in March 2020.

If you’re wanting to make the most of this update, you can do so by completing the following:

  • Go to the Google Ads Web User Interface.
  • In your Shopping Campaign settings you’ll see the option to include YouTube, Gmail and Discover from the Networks section.
  • Make sure your campaigns are opted into the Display Network.

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