A Day In The Life Of Dominic Leo

Ever wondered what a typical day for a Junior PPC Executive at Mabo looks like?

We caught up with Dominic Leo to find out what a typical day at Mabo involves and what he gets up to in his free time…

1. Describe your role as Junior PPC Executive.

My role as a junior PPC executive at Mabo is to support various members of the PPC team with work on their client campaigns. My main duties include various forms of testing and traffic management, which contribute to the overall maintenance and expansion of our clients google ads campaigns.

2. Please talk us through a typical working day for you at Mabo.

I normally arrive at work around 8:30am and begin checking my Email and Todoist for the day ahead. I then begin my morning API checks on behalf of the team leaders I work under, looking to spot any irregularities or swings in performance that may have arisen. After this I begin to make my way through my list of tasks until around 1pm, when I head out for lunch.

After I’ve had something to eat and crammed in as many games of ping pong as possible, I head back to my desk to carry on with the tasks that have been set for me. Occasionally, if an account manager has that needs completing more urgently I will help out with that when and where I can.

3. What is the best thing about working at Mabo?

The people/environment, both professionally & socially. Everyone is keen to lend a helping hand, which gives you plenty of opportunities for learning and personal development, while contributing to the common goal of the company as a whole. There’s also regular social events which enable you to relax and bond with your co-workers.

4. What is the most challenging part of your role?

The most challenging and interesting part of my role would have to be the unique nature of the work. No two accounts are ever the same, therefore they all need to be approached with a different strategy in order to get the best results. This will always keep you on your toes and allow you to pick up something new with each account/campaign you come across.

5. If you could give one piece of advice for someone who is looking for a role in PPC what would it be?

For my role in particular, my advice would be to do it sooner rather than later. I’ve found PPC to be a very interesting & rewarding industry if you’re willing to embrace the challenge.

6. What was your first job?

Bar work for functions in a social club.

7. What book are you reading at the minute?

The Rum Diary – Hunter S. Thompson

8. What is your favourite quote?

“A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance”

9. Name the top 3 things on your bucket list.

  • Visit Japan.
  • Watch football in Argentina.
  • Invent something meaningful.

10. What’s the best piece of advice you’ve ever been given?

If it takes less than 5 minutes, just do it now.

11. Who are your favourite band?

It would have to be between either Pink Floyd or Nirvana.

12. Name your favourite movie.

Fight Club

13. What did you want to be when you were little?

After I realised I was never going to play for the Boro, I wanted to be a pilot.

14. What do you like to do for fun?

I’m a long suffering season ticket holder at Middlesbrough FC (if you can call that ‘fun’).
I also like to travel, I’ve got a couple of trips away booked this year and I’m looking to add to that within the next few years (bank account permitting). Other than that I’m a man of simple pleasures, at my happiest when having a couple of beers or a kick about with my mates, or spending time out and about with my dog.


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