As businesses of all sizes are strengthening their digital presence and shifting their business models online, Facebook has recently launched Facebook Shops.
What is it?
Facebook Shops is an immersive full-screen storefront that enables businesses to build brand stories and drive product discovery – all in a native, customisable shopping experience.
To simply put it, Facebook Shops is a tool on your Facebook and Instagram business profile that lets you show & sell products across Facebook, Instagram, Messenger and Whatsapp.
When will it be available?
Facebook Shops launched in May 2020. You may not have been able to access it as of yet though as Facebook has confirmed that it will be incrementally rolled out globally over the next 6 to 12 months. Facebook has confirmed that ‘Eligible businesses will receive an email when their shop is ready to start customising’.
How do I implement it?
The first thing to note is that it’s not only free but extremely simple. Once you have Shops access, you need to ensure your catalogue is linked to your account. Then, you simply choose the products from your catalogue and then customise your Shops cover image and accent colours to really show off your brand.
Do I need to know anything else?
You may notice a drop in website traffic and searches performed on Google. Whilst last-click attributions may increase from your social media ads, this may not be the case for your Google ads.
If you want to know more about how to access Facebook shops for your business, then get in touch. Our expert team would be happy to assist.