Senior Account Managers are a vital element here at Mabo & we could not provide our service to clients without them. Today we have the pleasure of catching up with Joe Foley to find out what a typical day at Mabo involves and what he gets up to in his free time…
1. Describe your role as Senior Account Manager.
I manage a range of Google Ads and Microsoft Ads accounts for clients in a wide range of industries. It is my responsibility to create and implement a strategy after an initial consultation and to then report back regularly to keep clients abreast of performance, new features, and future testing plans to improve their accounts.
As a senior account manager, I am also responsible for the training and development of a PPC Executive, who works alongside me in all aspects of the role in order to achieve the best possible results for our clients.
2. Talk us through your typical working day at Mabo.
Due to COVID-19, the typical working day has changed profoundly. There are a lot more internal meetings scheduled in order to maintain the same level of collaboration and support that may otherwise have been lost since working from home. Client communications have also increased during lockdown, as regular external changes have meant that regular updates from the agency and the client are paramount in order to improve accounts.
More time is being dedicated to collecting parcels for neighbours now.
Ultimately, the role hasn’t changed though. I’ll start my day catching up with emails and reviewing the KPI’s of my clients to check for any major fluctuations in performance and traffic as early as possible. After that, it’s onto completing scheduled tasks and liaising with clients, whilst also collaborating with the PPC Executive Chris on shared projects.
3. What do you think the best thing about working at Mabo is?
4. Your role is definitely not an easy one, what would you say is the most challenging element for you?
Working in an industry that is always updating means you can never stand still and be an expert on all aspects of the job forever.
5. If you could give one piece of advice for someone who is looking for a role in PPC what would it be?
Use critical thinking during your initial training. Question the reasons behind doing things for a better understanding of strategies.
6. What was your first job?
Bartender/glass collector in my local boozer.
7. What book are you reading at the minute?
The Good Soldier by Ford Madox Ford. I had to read it at university but now that I’m reading it for pleasure it’s much more enjoyable!
8. What is your favourite quote?
“Be yourself; everyone else is already taken” – Oscar Wilde
9. Name the top 3 things on your bucket list.
- Score a goal at Anfield.
- Sing Twist & Shout by The Beatles on karaoke in the Cavern Club.
- Visit Brazil.
10. Whats the best piece of advice you have ever been given?
I believe that it was Dolly Parton that once said ‘if you want the rainbow you have to put up with the rain”. That’s always stuck with me.
11. If you could see one band in person, who would they be?
I’ve seen most of my favourite bands but one I haven’t got to see yet is Fleetwood Mac, so it would have to be them.
12. What is your favourite movie.
Eternal Sunshine of the Spotless Mind
13. What did you want to be when you were little?
Physiotherapist after spending much of my youth in hospital with broken limbs.
14. What do you like to do for fun?
I play Sunday League football and try to get to as many gigs and festivals as I can.
Big thanks to Joe for letting us get involved in his day. Do you think you have what it takes to become part of Mabo? Well you are in luck. Check out our vacancies HERE.