Firstly, I cannot believe I am typing ‘Volume 4’, how have we been bringing you your weekly fix of PPC for 4 weeks now?? Time really does fly when you’re having fun (Yes, our weekly post is fun)!!

When looking at quotes this morning, I thought about what reminded me of our team at Mabo and I thought this was very fitting “Success in business requires training and hard work.” To me, that is perfect for Mabo! Hard work carried out from our team on a daily basis is amazing and their passion for PPC is inevitable through their work. Training (which can be seen in this post) is carried out not only on a weekly basis but also daily through team communication! Both of these combined have allowed Mabo to become the successful PPC business it is today.

Last week Matthew focused on conversion tracking in Google Ads & Microsoft Ads. Following on from this training session, he got requests to discuss ‘Microsoft Ads Cost Analysis Data’ and even brought in a real-life prop of PPC Team Manager Phoebe Holford. Via Google Meets of course…

Matthew prepared a step by step guide with Phoebe to show how it is possible to use Analytics and Microsoft Ads to find ROAS data in accounts that don’t have variable revenue tracking set up and also as a tool to analyse Google & Microsoft network performance, side by side. Wondering what ROAS data is? ROAS (return on ad spend) is a marketing metric that measures how much your business earns in revenue for every pound spent on marketing or advertising. So it is VERY important to know. Which is why Matthew’s training is a key factor.

To carry out this task, Matthew’s guide provided four steps of: 

  1. Set up a cost data import in analytics.
  2. Set up a report in Microsoft Ads that will contain the same data.
  3. Reformat the Microsoft data in a spreadsheet into data Google analytics can read… 
  4. The last step is to upload the re-formatted data within analytics. Wait for 24hrs and there you have it – ROAS data right in front of you!

Phoebe kindly carried out the steps on one of her clients so the team could see how this would work. This training allowed our team to not only take a closer look into the ROAS figures of their clients but also to be prepared for future reporting if this method becomes essential within Microsoft Ads. Always keeping ahead of the game!

As always, thank you for joining our weekly fix of PPC  – we hope you enjoyed this week as much as we did! Come back again, next Thursday, 20th August to find out what Matthew had in store for our team. Interested in gaining further insight into what Mabo can do for business? Contact our team for a FREE Google Ads Review HERE.

Do you like what we have to say?

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.