Features & Updates Within The World Of Paid Advertising – VOLUME 2

Wow, how has it been a week already since we posted our first ‘features & updates within the world of paid advertising‘? Time really does fly.  If you read last week’s post (if you didn’t, please note I am judging you), you will be aware that every Monday we will provide you with a weekly update on everything you need to know about the world of paid advertising. I mean, what better way to start your week eh?

So sit back and enjoy this week’s post of Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook.

Google Ads:
Google Ads – the online advertising platform developed by Google where advertisers pay to distribute their advertisements. Many advertisers use this platform to place ads on both Google Search and on non-search websites, mobile apps, and videos, otherwise known as the Google Display Network. Such a big platform, so updates are frequent. Therefore by checking out our weekly post you can keep yourself and your business up to date.

Google Ads have added THREE new features to performance planner: 
With Google’s new features, Performance Planner can now not only account for conversion delay but also support shared budgets across search campaigns. Campaign plans can also now be viewed and edited by other stakeholders. See below a screenshot of Performance Planner’s new sharing feature.

Google Ads creates new access level and account ownership:
The new billing-only role allows access to grant billing permission to certain people, who can view the account but cannot make changes. The update to account ownership collaborates with this extending the permission of manager accounts to make way for advanced features in the future.

Microsoft Advertising:
Microsoft Advertising is a popular service that provides pay per click advertising across the Microsoft Search Network. A very popular platform for small businesses.

Microsoft Advertising Editor gets updated with recommendations & campaign-level targeting:
Are you a Microsoft Advertising Editor user? If so, you will now have access to both AI-powered recommendations and campaign-level associations. Not only will this help advertisers optimise campaign performance, but will also allow bulk campaign management easier. The image below shows recommendations as they appear within the platform.

Microsoft Advertising Audience Ads expand to new markets:
Microsoft Advertising is coming to all customers in Australia, New Zealand, France, and Germany. Allowing users to expand their reach outside of search within new places to increase ad relevancy. After all, more customers, mean more revenue.

Microsoft Advertising announces the availability of free product listings:
Product Listings are currently offered to those who have a Microsoft Merchant Center store with approved offers. However, the update of free product listings means you can now offer products within Bing Shopping completely free of charge. This will firstly be available in the USA before coming to the UK.

Probably one of the very few social platforms you have a love/hate relationship with. We love to post, check on our friends but we hate the persuasion to eat out via food posts and of course that one person who is posting their missing pet pictures. Am I right eh?

Facebook update their international data transfer mechanisms:
Privacy Shield is one of the mechanisms that Facebook has relied upon to protect data transfers between the EEA and The US. However, due to new laws, Facebook is currently working to migrate Standard Contractual Clauses (SCCs) for many products and will update the respective terms to reflect this change.

Phew, what a week it has been once again in the world of paid advertising. Catch up with us again next Monday 31st August to see what changes have occurred this week!!

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Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.