Features & Updates Within The World Of Paid Advertising – Volume 3

How is it the last day of August already?? I don’t know about you, but time has literally just flown past since the Coronavirus hit. On the plus side, that means there is only seventeen more Monday’s until Christmas. Wooo Wooo!! I mean, if that isn’t the best start to the week, then I don’t know what is!! 

Sit back and enjoy this week’s post of Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook.

Google Ads:
Google Ads has been given many names before such as Google Adwords, Google Advertising .. the list is endless. However, the main purpose of this platform is for advertisers to bid on certain keywords in order for their clickable ads to appear in Google’s search results. Now, think about how many advertisers there are in the world… A LOT so, updates and features are frequent. Therefore by checking out our weekly post you can keep yourself and your business up to date.

Google Ads helps YOU connect with potential leads faster:
Consumers are more engaged with businesses who can meet their needs from home right now (I mean, I know I am).  Google Ads advise you to focus on the fundamentals, find qualified leads and optimise for lead value in order to generate revenue.

Microsoft Advertising:
Microsoft Advertising is a popular service that provides pay per click advertising across the Microsoft Search Network. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the ‘Ads’ section of search results pages. See an example of a Microsoft Ad below.

Microsoft Advertising offers dynamic search ads in new markets:
Dynamic search ads 
are now available for all advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium and New Zealand, ready to help drive growth for your business!!

With one billion people using this social media platform, it is a no brainer that you should get your business using Facebook. Probably the only social platform that not only alerts you of people’s birthdays but also lets you check in on that long lost cousin, without actually contacting them!

Facebook creates new sponsored posts for groups:
This brand new feature allows you to create brand partnership posts within groups. Branded content tags are now being extended to public groups, allowing admins of a group to create sponsored posts in partnership with or on behalf of advertisers.

As always, we hope you enjoyed our weekly updates and features within the world of paid advertising. Now, enjoy the rest of your Bank Holiday and we look forward to catching up with you again on the 7th September.

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Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.