Features & Updates Within The World Of Paid Advertising – Volume 8.

It is officially the first Monday of October… unsure if I am more excited to start watching Halloween movies or the fact that we are a week closer until Christmas… Start your Monday the right way this week and dive into Features and Updates within The World Of Paid Advertising via Google Advertising, Microsoft Advertising, and Facebook.

Google Ads:
The main purpose of this platform is for advertisers to bid on certain keywords in order for their clickable ads to appear in Google’s search results.

Google Ads Take Local Services Ads To Europe:
Google’s Local Services Ads program is now rolling out in Europe. It will firstly be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. Searches for local services grew more than 25% year-on-year, across European Countries – so this is one to watch. Check out the example below.

Google Ads now make Google Shopping free globally:
Google has announced that they are bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Google’s Shopping Tab listings have previously been a paid-only option, however, with making the listings available for free, many advertisers will be thrilled! Some paid slots will remain as an option.

Microsoft Advertising:
Microsoft Advertising provides pay per click advertising across the Microsoft Search Network. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the ‘Ads’ section of search results pages.

Microsoft Advertising combines with Integral Ad Science (IAS):
By combining with IAS, brand safety verification is created for the native ads that run on the Microsoft Audience Network. Meaning, inventory is evaluated prior to the ad auction in order to offer an additional layer of brand safety protection. Check out what Lisa from IAS had to say: 

Microsoft Advertising provides another shopping Bootcamp:
Microsoft Ads gave you the option to discover key strategies through audience expansion. This will be particularly useful in the run up to Christmas.

Facebook:
With one billion people using Facebook, It is a very popular social media platform for businesses to get their products and services out there.

Facebook Removes its 28-day attribution model for conversions from Ads:
Probably one of the biggest updates to come from Facebook!! Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, meaning advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Users will now be limited to a 7-day overview of direct response performance.

Facebook reveals new groups features and engagement options:
Facebook held its annual communities summit, announcing new features for groups, alongside providing some new insights into group usage, engagement, etc. Group Usage, Admin Assist, Group Topics, New Group Types and Group Promotions Via Brand Collabs Manager are just a few of the changes Facebook are wanting to apply.

What a week it has been within the world of paid advertising!! Join us again on the 12th October to start your week of the right way!!


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