Features & Updates Within The World Of Paid Advertising – Volume 10.

Monday is here again,  how fast is the time going with the new lockdown measures? The weekends are literally flying in… to save you time on a Monday morning, we have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook all within this post. Enjoy!!

Google Ads:
Google Ads (formerly known as AdWords) is the popular advertising service which enables businesses to display ads within Google’s search results and advertising network. Businesses are charged when people click on an ad which Is then displayed on one of Google’s networks, including Search, Display, Shopping and YouTube.

Google Ads brings Youtube into Attribution fold:
Google added YouTube within its attribution reporting and is making its data-driven attribution model available to more advertisers. Bringing YouTube into attribution reporting will help advertisers see how their campaigns within these channels complement each other in moving users through the customer journey. That data can then be used to analyse your budgets or CPA targets.

Google Ads test local ads within maps auto-suggest results:
Google is testing ads for local businesses in Google Maps auto-suggest search results. Google has confirmed this is an experiment and have stated, “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.”

Google Ads Launch Updated Google Analytics:
Google has unveiled a new version of Google Analytics, with “machine learning at its core”. This will also include improved reporting and data tracking options, in order to provide new ways to monitor and track key data trends. Allowing advertisers to be aware of new opportunities.

Microsoft Advertising:
Microsoft Advertising is a popular service that provides pay per click advertising. Ads could appear on the top or to the right of Bing, Yahoo, and MSN search results, allowing customers to purchase a product, request a service or sign up for information.

Microsoft Advertising update their automated bidding strategies:
Target ROAS (return on ad spend), is a new bidding strategy on the Microsoft Advertising platform. This automatically sets bids at auction time, which will help get more revenue or conversion value for the ROAS target, chosen by you.

Microsoft Advertising makes maximise conversions & target CPA global with minimum conversion requirement removed:
Maximise Conversions and Target CPA bid strategies are globally available across all supported markets. Microsoft Advertising don’t have the minimum 15 conversion requirement in the last 30 days for you to use these bid strategies. However, you do need to have either a UET tag & an active conversion goal, or offline conversion set up in order to use these strategies.

Facebook:
Facebook is defined as an online social networking website. Allowing people to create individual profiles, share information and respond to others. Although also a fantastic platform for businesses to get themselves known and heard. 

Facebook Announces New Messenger Branding & Adds New Messenger Features:
Facebook Messenger gets a new look, with added rooms, collaborative video viewing, customisable emoji response bar, personalised stickers and colour gradients within threads. Although, probably the best bit to come out of this new feature is the new messenger logo, which can be seen below.

Facebook Launches Business Suite:
Facebook launches a brand new app of The Business Suite. Allowing users to manage business accounts across all platforms of Facebook, Instagram and Messenger. Find more out about this update HERE. 

Again, what a week it has been within the world of Paid Advertising! As always, we hope you enjoyed the latest features & updates. Catchup again with us next Monday 26th October.


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