FEATURES & UPDATES WITHIN THE WORLD OF PAID ADVERTISING – VOLUME 17.

Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Perfect reading for on your way to work (not driving, off course) or whilst grabbing a coffee in Costa.

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Google Ads Roll Out App Campaign Type To Re-Engage Existing Users:
Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. The retargeting ads can include new offers, content, promotions, basically, anything to bring users back who have not used the app for a while or have products in their cart. To be eligible, apps need to have an audience size of at least 250,000 installs. 

Google Web Stories Ads Now Available Via Display Network:
Google is launching programmatic ad buying for web stories in open beta.Story Ads can be sold programmatically by all publishers using Ad Manager and AdSense. Publishers will just need to add the <amp-story-auto-ads> tag in their web stories.

Google Ads Push Lead Form Extensions:
To help businesses connect with a wider audience, lead form extensions are now shareable across Search, Youtube and Discovery campaigns. Alongside these extensions, you can now choose from over fifty available questions to customise lead forms to your business needs. Google also encourages users to set up webhook integration to automatically send leads from lead form extensions to your customer relationship management (CRM) system.

 

Microsoft Advertising makes data retention increase on universal event tracking:
Many strategies such as remarketing require universal event tracking, UET can now retain data for up to 390 days/13 months (up from 180 days). To take advantage of this notable data retention increase, make sure to update the “membership duration” (also known as a lookback window) for your remarketing lists.

Microsoft Advertising Makes Share Of Voice Available For The Microsoft Audience Network:
Share of voice reporting is now available,
meaning you can optimise budgets, bids and ads for your audience campaigns by looking at your audience network impression share, impressions lost to rank, and impressions lost to budget. By doing this you can understand better how to take action on audience campaigns to improve.

 

Facebook Expands Brand Collabs Manager To Include Facebook Groups:
Facebook’s now looking to better facilitate brand/group partnerships by listing eligible public groups within its Brand Collabs Manager tool. Meaning brands will now be able to search for groups and reach out to them in regards to partnership opportunities. This will benefit Facebook Group Managers as they will now be able to make money from their efforts of managing group interactions.

 

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