FEATURES & UPDATES WITHIN THE WORLD OF PAID ADVERTISING – VOLUME 18.

Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.

  • Please note due to the holiday period, no Microsoft updates have taken place this week.

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Google Releases Google Ads Editor V1.5:
Google has announced its released version 1.5 of the Google Ads Editor. Google Ads Editor is a downloadable application for managing your Google Ads campaigns. Within the upgraded version you can filter by account, campaigns, ad groups, or all items with the same label alongside image extensions and improved messages for account limit errors.

Google Ads Moves Campaign Goal Metric:
Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate, also makes it easier for the user to understand how optimization score prioritises recommendations.

 

Instagram Adds Shopping Tags to Reels:
Instagram brand new shopping tags option enables creators to add product listings to their Reels clips. Viewers will then be able to tap on the ‘View Product’ prompt at the bottom to see the listed items, then tap through to make a purchase.

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