Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.
Google Ads Allow To Easily See Estimated List Sizes Of Similar Audiences:
Similar audiences make it easy for you to find new customers by expanding the reach of your remarketing and customer match lists. The estimated list size is now available directly in the Audience Manager in Google Ads.
Google Ads Create New Data Exclusion Controls For Smart Bidding:
Conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. To make it easy for you to prevent these technical issues Google is introducing data exclusions for Search, Shopping and Display campaigns. Helping you to ensure that Smart Bidding uses accurate data to set the right bids.
Microsoft Advertising Create In-Market Audience Segments:
In-market Audiences are now available in open beta to all European markets (except for Belgium). You can now also import In-market Audiences, remarketing and Custom Combination Lists from Google Ads. Microsoft will also update all existing scheduled imports from Google Ads to enable them to import and update audience lists and associations. This will happen by the end of January.
Facebook Creates Webinars To Discuss Apple’s Upcoming IDFA Changes:
After Apple announced coming changes to its IDFA tracking system which would make all app data tracking opt-in, via explicit prompts that explain to users what data each app is recording. Facebook took action by launching a major campaign against the IDFA update and creating webinars to explain the potential impacts. These webinars will take place on 11th-13th January.
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