FEATURES & UPDATES WITHIN THE WORLD OF PAID ADVERTISING – VOLUME 20.

Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.

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Google Ads Expands Phrase Match To Include Broad Match Modifier Traffic:
In two weeks, Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The updated phrase match will not show ads for search queries in the opposite direction.

Google Ads Standardises Conversion Attribution Across All Video Campaigns:
To help you compare the impact of your video ad campaigns across formats, Google ads are standardising conversion attribution across all skippable in-stream and feed video formats measured through Google Ads Conversion Tracking. 

microsoft ads

Microsoft Advertising Create Easier Offline Conversion Management:
Microsoft Advertising are upgrading the Offline Conversion Import experience with two key improvements to better automate and accurately analyse the full conversion impact campaigns. Conversion adjustments & Automatic Scheduling. 

Conversion Adjustments – Analyse performance with the ability to update (restate) the revenue value associated with an existing offline conversion or delete (retract) offline conversions.

Automatic Scheduling –  Rely on automation by setting up an FTP or HTTPs location in Microsoft Advertising online with the desired frequency and time of day for recurring uploads.

Microsoft Advertising Allows You To Customise Reporting To Save Time:
Define your own custom reporting metrics and save time by not having to do manual calculations every time you want to check on your campaign performance.

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