Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.
Google Ads Expands Their Dark Theme Mode.
Google has been expanding its roll-out and test of dark mode for the company’s search interface. The dark mode shows a grey ad label on a black background. The image below show’s how ads will be shown on the black interface compared to the white one.
Google Ads Allows You To Drive More Sales From Your Search Ads.
To help you generate more leads, you can now show a lead form when people tap the headline of your Search ad—rather than guiding them to a landing page.
Microsoft Advertising to replace Manual CPC with Enhanced CPC.
Starting in March 2021 and continuing through April 2021, all existing search, shopping, and dynamic search ad campaigns without automated bidding strategies in place will be automatically migrated to Enhanced CPC. All ad groups and keywords will also be set to inherit bidding from their parent campaign.