Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.
Google Ads Make Responsive Search Ads The Default In Google Ads:
RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are searching for.
Google Ads Brings Display Ads To Attribution Reports As An Open Beta:
Google has added Display Ads to its Google Ads attribution reporting as an open beta. Eligible advertisers can opt-in to display ads in attribution reports by going to the measurement > attribution section of Google Ads. After opting in, display ads will be shown in all attribution reports, along with search ads (including Shopping), and, if they have opted into it, YouTube ads.
Google Ads Adopts Parallell Tracking For Video Campaigns by April 2021:
Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. The deadline to adopt parallel tracking for Video campaigns is April 30, 2021.
*Please note no Microsoft changes took place this week.
Facebook Launches New Site To Help App Marketers Deal With Coming IDFA Changes:
With the coming changes to Apple’s IDFA in-app data tracking process, Facebook has launched a new mini-site dedicated to providing alternate ad options and tools for its Audience Network partners.