Google Ads, Microsoft Advertising & Facebook are by far, three of the biggest platforms of Paid Advertising. They are also three of the services which Mabo can provide to YOU. Every Monday morning we will provide YOU with the latest features & updates across each platform. Now sit back and enjoy the last Features & Updates Within The World Of Advertising for the year 2020.
Google Ads Set To Deprecate Showcase Shopping Ads:
Google will stop serving Showcase Shopping ads and remove showcase shopping ad groups beginning on April 1. After April 1, previous showcase shopping ad layouts will become part of product shopping ad groups. Advertisers will retain access to performance data for removed ads and ad groups in their account reports.
*Please note no Microsoft changes took place this week.
Facebook Launches New, SMB-Focused AD Campaign To Counter Apple’s Coming IDFA Change:
Facebook has launched a new ad campaign, which will include TV & digital promotions. Looking to better explain why personalised ad targeting is a good thing and why people shouldn’t switch off data tracking.