5 Tips And Tricks For Showcase Shopping Ads

Showcase shopping ads are a newer ad format from Google that helps potential customers decide where to buy when they search for broad search terms like “Women’s Athletic Clothing” or “Kitchen Furniture”. 

These are my top 5 tips and tricks to get the most from this Google shopping feature:

  1. Don’t be generic, create ads to meet your own business goals, from impression share to conversions they are completely customisable to suit your needs.  
  2. The success or failure of your showcase shopping ads is increasingly dependent on the quality or selection of the images. Use high-quality professional lifestyle images, feature your product in action to capture the products in use and make it relatable. Stay away from cropped images, stock photos, pixelated images or images with a poor whitespace radio.
  3. Use both the showcase shopping ads and product ads in conjunction to reinforce and remind customers of your brand and product range. Many users might be just starting their path to conversion with broad top of the funnel searches. Showcase ads will show less frequently so also targeting them with shopping product ads will help them cross the line.
  4. Use multiple ad groups in order to test and categorise products into relevant showcase shopping ads. The more ads you create, the better the chances are for your ads to appear for many different types of queries. Stay clear of having one ad group displaying ads for all kinds of unrelated products.
  5. Opt-in or out, starting the week of July 15th, 2019, Product Shopping ads and Showcase Shopping ads in Standard Shopping campaigns will be eligible to serve on YouTube and Google Discover. Starting the week of June 17th 2019, advertisers have the option to opt-out by following the instructions below.

Showcase shopping ads are an increasingly important ad format for increasing your visibility for broad top of the funnel search terms. If you are a retailer that wants to target consumers early in the buying cycle start experimenting with shopping showcase ads today!