Mabo Media

01287 244 080

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A Team Of PPC Professionals. Done Proper.

The names, faces and personalities behind Mabo Media. A bunch of PPC professionals looking to make a difference in the world of PPC advertising.

Lee Mableson
Managing Director & Shumper Enthusiast

I am the owner and founder of Mabo Media. I decided to start this agency as I wanted to make a difference in this industry. I wanted to deliver a high end PPC management service for clients that was also very affordable. We have managed to do that and we will continue to do so for as long as there is a need for our service.

Outside of Mabo, I love spending quality time with my family and testing the versatility of Spam in the kitchen.

Rob Jackson
Operations Director & Grammar King

I head up our team of PPC account managers, so I am responsible for overseeing the work we deliver to our clients as well as training our new and existing staff in all things PPC.

I joined Mabo as the first official employee in 2014 having previously managed a PPC team at another agency and been an Account Manager before that, so I have particular appreciation for how far we’ve come and a real pride in making sure the core values of putting clients first we had in those early days are instilled in everyone we’ve taken on since.

Dean Yates
Technology Director
& GIF God

As Technology Director I run the R&D Division at Mabo Media.  My role involves the development of new technology, our tech strategy and the propagation of an innovative company culture to keep us at the technological forefront of paid media.

I love keeping up to date with the latest advances in technology, especially in the artificial intelligence and machine learning fields, also a big believer in digital wellbeing.

Outside of work, I am a family man, online gamer and a curator of metal music.

James Lees
Marketing Director & Ideas Machine

I oversee all of the marketing activity undertaken by the agency & organise any internal & external events & expos. I have worked in the digital sector since 2004 & I love this industry. The ever changing landscape & growing channels means you have to be constantly adapting to stay ahead of the game. It is never boring & you are always learning.

I joined Mabo Media because of the vision Lee Mableson had for changing the PPC management landscape for the better from right here in Teesside. As a proud Teessider this resonated with me a lot.

Outside of work I am a bit of a football & music stato. I love to try & persuade people to my way of thinking which I always feel is the right way. I can often be seen stood in the Riverside stadium crying into my hands after another season of disappointment.

Craig Griffiths
Sales Director & Beverage Consistency Manager

I look after the Business Development team as well as carrying out client consultations within their Paid Search accounts, highlighting potential areas for improvement and how Mabo Media can assist them. I have worked within sales and customer service for 14 years in a business to business setting and enjoy providing the solutions for whatever problems they may have. It is an ever changing industry and helping Mabo Media stay ahead of the curve is the thing I enjoy most.

I also make sure we stay topped up with coffee, tea, sugar and milk to keep the team going!

Outside of work I am a happily married man, frustrated Middlesbrough FC fan and craft ale enthusiast.

Glen Barker
PPC Account Manager & Pride of Teesside

I look after some of our clients’ accounts and do what I can to make them happy and to get the most out of their paid search advertising. I started at Mabo as an apprentice straight from college and have been moulded in the Mabo way to become a fully qualified PPC account manager.

Everyday is different in this industry which definitely suits me and makes me very excited for the future!

Outside of Mabo’s PPC fortress I love visiting new places, The Mighty Boro (love/hate relationship), going on holiday and being with my mates.

Jon Colman
Senior PPC Account Manager & Collector Of Uni Friends

I am responsible for managing my clients paid search advertising, including AdWords & Bing & YouTube Advertising. I studied business at college and really enjoyed the marketing modules, I then went and studied Marketing & Advertising at Teesside University.

I love being in this industry because it allows us to help be a driving force in the success of businesses and it’s constantly changing nature means that I am always learning & developing.

Away from the office I play Rugby, Football & Golf. I also really like seeing live music & travelling. So, in the summer I will usually being heading away with friends to see some music and have a few beers in the sun.

Phoebe Holford
Senior PPC Account Manager & Accidental Hipster

Before Mabo I studied History at Edinburgh University and had numerous other jobs including working in mental health. My role now is as a PPC account manager. This for me means performing regular day-to-day tasks as well as seeking out innovative ways to improve, grow and optimise my clients’ accounts. I love the variety of working on accounts that span dozens of different sectors and becoming an expert in specific products and industries, comes in handy at pub quizzes! When I’m not at work I like going to comedy clubs, checking out anywhere that’ll do me a decent Parmo, visiting friends across the UK and using – and abusing – my new Annual pass to the Historic Royal Palaces.

Matthew Soakell

Matthew Soakell
Senior PPC Trainer & Hummus Enthusiast

My role is managing client’s accounts and improving the results in their accounts, whilst maintaining a good relationship with the client. I also speak at events on behalf of Mabo Media and you can find me at various events up and down the country, either speaking, helping on the stands or sometimes even both. Previous I worked for a music production library where my role was marketing assistant.

Working here at Mabo is awesome and this line of work is great, as are the people I get to work with. It’s really cool doing something you enjoy everyday, whether that’s making a difference in an account and optimising it to be the best it can be, speaking and meeting with clients or being busy at events.

Outside of work I enjoy watching my beloved Norwich City, although I’m certain I don’t enjoy watching more often than I do. Being a Norwich City fan from these parts is always fun to explain and I hate it when we play Middlesbrough because I’m either heavily outnumbered when we get beat, or on my own to rub it in when we win! I’m a massive football fan in general so you’ll find me playing it or watching fairly often, and when I’m not playing football I’m probably playing the drums; not that I’m any good though!

Laura Hodgson
Social Media Executive
& Cat Woman

Honestly…my job title doesn’t do my actual role(s) justice. From managing Paid Social Media accounts to doing the odd bit of graphic design work here and there, work at Mabo doesn’t stop! But that’s what I enjoy most about working here, is every day is different and I’m constantly learning and adapting to the ever changing digital industry.

Away of Mabo it’s all about cats, family, friends and food… in that order.

Chris Macdonald
PPC Account Manager & James Cook Hospital Resident

I joined Mabo Media after studying towards a Business Management degree at Teesside University.

On a daily basis I manage Adwords accounts on behalf of my clients to help drive traffic through to their websites and increase their online presence. I thoroughly enjoy building a rapport with my clients and believe communication is the key to success in any industry.

Outside of work, my passion is football, and following my hometown club of Burnley. Although I do enjoy the odd Saturday morning playing golf and wishing I could hit the ball straight.

Stephen Cumberworth
Senior PPC Account Manager & Jetsetter

I look for ways to enhance the performance of my clients paid search accounts by constantly looking for opportunities to optimise results. My experience at university where I did business management, helps me look at the wider business picture.

I love working in this industry because I can see direct results of the work we are doing and the positive impact it can have on a business… it’s also a really fun place to work because everyone here is enthusiastic about working towards the same goals, and there are always new features to trial.

Outside of work I enjoy getting out and about and seeing new things & places…I have more than enough (I’m told!) trips planned over the next few years. I also really enjoy the usual like going to cinema, football & general socialising.

Caroline Lambert, Mabo Media

Caroline Lambert
PPC Account Manager & Noodle Lover

I oversee the day-to-day tasks of my assigned clients and make sure their accounts are as optimised as I can possibly make them.

Working within the digital advertising industry is both a fun and exciting one as the job is never fully done; there are always things to do – the way people search for products and services is forever changing, and as an account manager, I constantly have to be adapting and learning from the way in which people search, and using the information I have learned to tailor my client’s advertising to meet their customer’s needs.

Outside of work I am a bit of a foodie. I love to try new places to eat and I love to try food I have never had before. Great for the taste buds, not so much for the waistline.

Jenny Dunn
PPC Account Manager & Wheat Field Runner

I came to Mabo Media straight from Teesside University where I studied Web and Multimedia. As a PPC Account Manager, I am responsible for managing PPC advertising accounts for my clients. It is such a rewarding job knowing that you are responsible for changing the fortunes of a clients business.
Mabo is a relaxed place to work, everyone is happy and welcoming. Straight away you feel comfortable around each member of staff. But the thing I like the most about Mabo is that they care; they care about their staff and they care about their clients.

My hobbies include horse riding, I have been riding since I was 5 years old and have owned horses since I was 10. In my spare time, I train in taekwondo, competing at a national level and occasionally pretend that I can run further than to the fridge. Other hobbies include excessive drinking of rum and cooking more food than necessary.

Sam Hood
Junior PPC Account Manager & Chief Lightbulb Changer

My role at Mabo Media involves working alongside the PPC Account Managers helping with the everyday management of our clients Adwords accounts, tasks include creating new ads for ad testing and anything I can help with to keep the accounts running smoothly.

I joined Mabo Media because I was interested in digital marketing and how it all works. I knew I would get job satisfaction out of this role as you get to see results for something you have helped contribute towards.

Outside of work I like to go out and socialise with my friends and often do a variety of activities.

Linford Robinson
Business Development & Speed Talker

My priority is to assist the company in acquiring new customers, finding out what their goals are, helping them take the first step in the right direction and making sure this process runs as smoothly as possible.

Working within the digital advertising industry is both fun and exciting. On a day to day basis you are always speaking with different people about different topics due to business owners needs that are forever changing. Everyday is a school day in my role of work, and being able to overcome all the challenges in front of you leaves you with a great sense of achievement.

Outside of work I love to do a bit of boxing, taking part in a couple of boxing bouts for charity. To get myself out the house I really enjoy taking the dog for walks up the hills and going as far as my legs will take me.


Kelly Miller
Business Development & Changing Lives Through Coffee

My role as a business development executive involves calling a variety of companies to promote our PPC reviews to help clients get the best return on their AdWords spend, building a rapport with potential customers and ensuring the beginning of their journey with us is a positive one.

There is always something new to learn and no two days are every the same. I like speaking to new people and love that we are helping them to grow their business.

I have 2 children so I spend most of my free time with them, if they aren’t with me then I like to catch up with friends and visit new places.

Gaby Russell
Business Development & Resident Vegan

I’m part of the Business Development team here at Mabo and I spend my day speaking to businesses and setting up our free consultations. I have worked in pretty much every AdWords based role in my previous experience so it’s really rewarding getting to share my knowledge and help businesses on a day-to-day basis.

I spend most of my spare time outdoors and I love an adventure – I have a serious case of wanderlust.

I’m also super into dinosaurs, space and being the token office veggie.

simon pettett

Simon Pettett
Junior Marketing Support & Austin Powers Lookalike

I assist with the marketing activities carried out throughout the company, this includes some video production, design work and general internal marketing. Everyday you get something different to create and learn so there’s no opportunity for a boring time at Mabo

Joining Mabo was due to its work ethic; you’re accepted, well looked after and you always get out what you put in. Not many places offer such a refreshing work life.

Personally, I’m kind of a film buff and I love doing a bit of photography too.

Matthew Jones
Junior Data Analyst & Head of Mabocoins

My role is primarily to look at data and find ways to improve performance both within the company and for our wonderful clients. When I’m not crunching numbers, I assist the R&D department by researching new features to keep our account managers updated on the latest developments as well helping with reports.

A big perk of my role is that I get to see all the new technology before anyone else. I love testing new tech as learning something new is always fun. I love the problem-solving aspect the most as there is always an opportunity to implement a solution to make people’s lives easier. No two problems are the same and I love finding solutions to different problems however big they are.

Tom Green PPC Account Manager

Tom Green
PPC Account Manager & Dad Joke King

My job at Mabo Media is to manage the paid search advertising on behalf of our clients. I have been managing PPC accounts on behalf of advertisers for over three years now and I absolutely love this industry.

Pay Per Click is an ever changing and evolving industry which means I am always learning new ways in which I can develop my skills and help transform the businesses I work with.

During my spare time I like to go to Middlesbrough matches, watch ice hockey and follow James Lees on social media.


Paisleigh Hagan

Paisleigh Hagan
PPC Account Manager & Our Second Vegan

I am charged with changing the fortunes of Google AdWords advertisers for Mabo Media. I joined Mabo after studying History at Newcastle University. After deciding to go into PPC Management I knew I had to join a progressive company that can harness my ambitious personality and help me develop. Mabo Media is certainly that company.  The team is supportive, knowledgeable and passionate about what they do. I love the fact that myself, along with my colleagues are able to make a huge difference to somebodies business.

Outside of work music is my passion. Nothing makes me happier than going to gigs & festivals! I also love photography and travelling.


Richard Graham

Richard Graham
PPC Account Manager & Dancer

At Mabo I work alongside fellow PPC Account Managers, contributing to the exceptional standard of work,
with the everyday management of clients Adwords accounts.

Before delving into the world Of PPC Marketing, I studied English at Teesside University.
Here I developed excellent written and verbal communication skills and read enough books for one life time.

Outside Of Work I enjoy watching movies and TV shows, online gaming and spending time with family and friends.

Joe Foley

Joe Foley
PPC Account Manager & Proud Scouser

At Mabo I manage pay per click advertising on behalf of our clients. I have worked in the PPC industry since 2015 and I absolutely love it.

The knowledge of knowing you have helped your client earn more money through the work you have done is an amazing feeling. Before coming to Mabo Media I managed PPC advertising at another agency for just over two years.

Outside Of Work I enjoy watching Coronation Street, playing football, watching my beloved Liverpool and repeating myself due to my very strong Scouse accent.

Adam Petson

Adam Petson
Business Development Executive

Hi my name is Adam, I’m part of (and sadley for me the oldest member) of the business development team. I have worked in Digial Marketing since 2013 after making a career move from over ten years in the business banking sector. I decided after the financial crash that I wanted to take my experience and apply it to something new, exciting and above all enjoyable. I love seeing the rewards that a well stuctured paid search strategy can bring to our clients and have been fortunate enough to be part of helping many of these ideas come to fruition.
When I’m not found hanging round the ‘reduced price yellow sticker’ area of my local supermarkets, I’m trying to develop my spiritual connection with all things ‘positive’ and ‘mindful’ and generally living life to the fullest. Bucketlist entries now include a skydive, swimming on a coral reef and inventing a cure for morning grumpiness.

Dion Williams

Dion Williams
PPC Account Manager

I joined Mabo Media after studying towards a Marketing Degree at University Of Hull as well as studying abroad at Copenhagen Business School. At University I developed a passion for PPC thanks to an amazing lecturer who encouraged me to create a team for the Google Online Marketing Challenge, giving me my first taste of managing a PPC account.

On a daily basis I enjoy helping to manage AdWords accounts, driving traffic and growing businesses online. I thoroughly enjoy seeing the positive results my work can bring to individual clients lives. What makes me most excited for the future is that every day is more diverse than the next as well as the ever changing and developing growth of the industry.

Outside of work I enjoy binge watching TV shows as well as attempting DIY!

Scarlett Reeves Meet The Team

Scarlett Reeves
Digital Marketing Executive & Teesside Girl

My role involves looking after the social media accounts on behalf of Mabo Media and our clients. I love content writing so a huge part of my job involves blog writing and creating content! In between, I organise and manage events and keep up to date with the constantly changing digital world.

I absolutely love being part of Team Mabo. The office atmosphere is always relaxed but really productive and everybody loves what they do. The team take real pride in their work and it’s refreshing to be involved in such an exciting industry.

Outside of work I look after my blog ‘This Teesside Girl’, shouting about the wonderful things our region is home to. Away from work and blogging, you’ll most likely find me at the gym, in a beauty salon, or socialise with friends and family!

thomas atkinson

Thomas Atkinson
PPC Account Manager

I enjoy my job because Paid Search Marketing is a diverse and evolving industry which means I am always learning new ways in which I can develop my skills and better myself, therefore helping transform the businesses I work with, growing them from strength to strength

I joined Mabo because they have a very strong vision of being the best PPC Agency in the Country and that level of ambition drove me to join them and help that vision become a reality.

Outside of work I enjoy playing football, travelling (so far travelled majority of Europe, Australia, New Zealand and seen 3 wonders of the world), drinking Gin and watching true crime documentaries.

Mabo Bot


I was born out of the R&D division here at Mabo and my job is to assist the PPC account managers with their clients AdWords and Bing Ads accounts. I work around the clock to monitor all data and alert the account managers to issues and anomalies. Although my human colleagues are very skilled I carry out my tasks with a 0% chance of human error.

As well as monitoring and reporting I can be programmed to help with the more repetitive tasks in an account. My human masters have found a perfect blend of manual and automated optimisation to prove that humans and machines can work together in harmony.

Outside of work I still monitor all of our clients accounts vitals 24 hours a day but I also find time to participate in cyber-dating and listen to my favourite band ‘The Algorithm’.

Peter Calvert

Peter Calvert
Head of Development

As Head of Development, I develop the internal software to support Mabo Media’s growth and craft automation tools to help account managers and clients maximise return from their campaigns.

I’m passionate about technology, supporting young people and take great pride in my hometown of Teesside. I’m incredibly proud to work as part of a company that shares these values.

Away from work, I like to contribute to Open Source projects, spend time with family and (sometimes, unfortunately) find myself in the Riverside Stadium.

Margaret Newlands

Margarat Newlands
PPC Account Manager

I work as a PPC Account Manager at Mabo. Prior to this, I haven’t really had any formal experience in the world of paid search but I’m excited to grow alongside such a brilliant company and (fingers crossed!) deliver the excellent standard of work they so clearly achieve. It’s a great feeling to be able to say that I work for such a rewarding company and all the people within it, too.
I studied Graphic Design at Uni and do still enjoy messing around with Photoshop and design in general. In my spare time, I love to go to gigs, watch A LOT of YouTube, chilling out with my dog and playing games.

Get your PPC advertising done proper.

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