Dean Yates

Dean Yates
Technology Director

As Technology Director I run the R&D Division at Mabo. My role involves the development of new technology, our tech strategy and the propagation of an innovative company culture to keep us at the technological forefront of paid media.

Prior to working in research and development, I served as an aeronautical engineer before moving into PPC management – a natural career progression I am sure you will agree. As both of those roles are heavily focused on efficiency, data analysis and problem-solving, R&D was always going to be a destination for me.

You won’t find me outside of work unless looking under rocks or we come into contact in an online gaming community. In my spare time, I enjoy studying psychology particularly psychographics & watching David Attenborough documentaries (I’ve met him in person!).

Blogs By Dean

Will Google’s Troll-Fighting AI Affect AdWords?  
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Mabo Visits Google’s Automation Expert’s  
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Exactish Match – Google’s war on keyword match types  
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Adwords Data Freshness  
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Extended Text Ads (ETA’s) are here, Google’s deadline has changed – What & Why  
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Awards & Nominations

The Drum Recommends Digital Awards 2019 – 9 Shortlists

Digital Marketing Agency Of The Year – North East Marketing Awards 2019 – Shortlisted

North East Business Awards 2019 – 3 Shortlists

Best Large PPC Agency – UK Search Awards 2019 – Shortlisted

Search Agency Of The Year – Northern Digital Awards 2019 – Shortlisted

Large Biddable Agency Of The Year – Biddable Awards 2019 – Shortlisted

Best Small PPC Agency – European Search Awards 2018 – Winner

Digital Business Of The Year – FSB Awards 2018 – Winner